/For us, it’s not just about sustainability. Over time, this word has become a powerful marketing slogan, but we believe in looking at the bigger picture. The reality is far more complex and demands a broader approach—one that reduces not only our environmental footprint but also considers the impact on people, who are an essential part of our process/
/This is our commitment in teen rules/
Every day, we work to deliver high-quality products and a strong, distinctive identity while also minimising energy use, optimising labour, avoiding unnecessary waste, and repurposing existing materials instead of continuously creating new objects that contribute to unseen waste
optimised packaging
Reduced size of secondary packaging and printing waste.
manual assembly
Hand-packed secondary packaging to minimise storage space.
adhesive reduction
Using fewer glues where possible in packaging assembly.
energy efficiency
Digital printing processes to lower energy consumption.
smarter cutting methods
Using cutting plotters instead of dies to reduce material waste.
circular plastics
Prioritising plastics from circular production.
minimal moulding
Reducing the use of moulds and complex processes for caps and packaging accessories.
lower energy use
Reducing machinery in packaging to cut energy consumption.
fresh, small-batch skincare
Continuous small-lot production to avoid excess stock and ensure fresh products.
high-performance formulas
Longer-lasting skincare to reduce product waste.
/Some emphasise inclusivity, others focus on naturality, sustainability, or the latest miracle ingredients. Well, we are 70-30!/
As an independent brand, we don’t just follow an idea of beauty, we pursue an ideal of beauty.
We believe that true beauty is 70% inner essence, who you are at your core, your soul, your story, your passions, your struggles, and your joys; and 30% outward appearance.
That 30% is where we come in. But not just as a brand that enhances the surface, we aim to bridge the gap between inner and outer beauty, helping people see themselves differently, in a way that aligns with how they truly feel inside.
We do this not only by building a relationship with our followers but by actively listening, understanding what they feel, and exploring how their external image can reflect and support their inner world. We want to help people embrace their uniqueness, celebrate their features, and feel at ease in their own skin, because beauty isn’t about perfection, it’s about authenticity.
That’s what 70-30 means to us.