aaa/unbranded® invites consumers on a journey of self-discovery and exploration, encouraging them to embrace their unique bodies and celebrate diversity.

aaa/unbranded® invites consumers on a journey of self-discovery and exploration, encouraging them to embrace their unique bodies and celebrate diversity.

This concept resonates with individuals who seek skincare products that not only nourish and care for their skin but also reflect their values of inclusivity and empowerment. The potential consumers for aaa/unbranded® include individuals of all genders, ages, and backgrounds who are drawn to products that prioritize self-care, holistic wellness, and sustainability.

Whether they are skincare enthusiasts looking for innovative formulations or individuals navigating their own personal wellness journey, aaa/unbranded® offers a range of products designed to cater to diverse needs and preferences. By embracing the aaa/unbranded® ethos, consumers can embark on a journey of self-discovery, rediscovering their individuality and celebrating the beauty of their bodies.

So, there’s a distinct rationale behind why an independent brand like aaa/unbranded® chose to initially focus on marketing perfumes and skincare, with plans for further beauty product development. It stems from the brand’s name, which encapsulates the concept of ‘Assemble Around Aesthetics.’ ‘Assemble’ embodies the creative aspect and brand image, while ‘Around’ signifies being influenced by and presenting one’s creations to the world. ‘Aesthetics’ encompasses everything related to the senses, particularly smell, touch, and sight. Therefore, the essence of aaa/unbranded®’s proposition revolves around outer beauty.


The fragrances of the aaa/unbranded® ‘N series’ represent a fusion of haute perfumery with the world of wine and spirits. This production approach combines creativity with experimentation and tradition with process innovation. The result is an olfactory journey comprising 9 fragrances inspired by different phases of life, from birth to death. These fragrances are primarily aged in small stainless steel barrels for periods ranging from 2 to 23 weeks. Some are refined using smoking or cold infusion methods with natural elements such as American Hickory wood, palo santo, or star anise.

This olfactory creation defies the narrow definition of niche perfume. Instead, it aims to appeal to consumers seeking innovation, familiarity, ease of understanding, and above all, wearability.


As aaa/unbranded® continues its journey, it becomes imperative to further enhance its products with additional values. This entails embracing diversity, cultivating a more symbiotic relationship with nature, exploring novel and highly efficacious ingredients, and adopting a holistic approach that prioritises the well-being of both body and mind.

Over the past year, the aaa/unbranded® audience has demonstrated immense appreciation for the brand’s products and its distinctive methodology, which begins with foot and leg care to foster overall body wellness. They recognised the value of professionally derived formulas, which underscore efficacy and contribute to a comprehensive beauty philosophy. This ethos underscores the importance of nurturing oft-overlooked areas of the body.